avengers analysis

Avengers title sequence analysis.
The genre of the film is being constructed by the constant images of weapons this is shown throughout but also is the first image to appear. A shield is shown close up so it is more intense. There is a dark background that shadows over the shield. The camera moves around the shield, showing every inch of it to make the audience feel as if they are there. The shield is damaged as if it has been used in a battle, bringing back the idea that it is portraying what is going to happen, the darkness shows negative connotations to show the characters have been beaten rather then in power. The genre of the music is action. Its is very upbeat to fit in with the shots. The music is intense to show to the audience that something big is going to happen during the film.


It starts of with a sudden sound as if metal is hitting metal which links to the typography of ‘joss whedon’ in bold shinny metal, and then switches to an image of captain America’s shield. The sudden clash of the metal draws attention for the audience straight away. It also relates to each character as each have some short of metal in their weapons or armor. The music begins with the theme tune to show what will outline throughout the film. The music is very upbeat and in focus with the images. Throughout the film the same typography is used, bold shiny metal, which refers back to the hero’s outfits in the film. This again fits in with the sound of metal heard earlier on to reinforce the idea of the superhero's having that one thing in common.The bold gives the elision of power and something bigger. Each character is shown through their outfits, captain America is shown first as he was the first avenger. The actors name appears beside it so the audience know what to expect. The transitions between are fast bringing back the codes and conventions of an action film. Even though the characters are shown the close ups divide their individuality and show the strengths.

After the outfits of the characters are shown we are then shown the typography. The image in the background is then into fade and the main focus is on the typography. this gives credit to the producers. Each costume is shown damaged which shows they have all been damaged in battle. Although we are shown the costumes we are not show the characters them selfs which suggest the audience would have to wait to see them until the fit, again building up tension.