Sunday 17 March 2013

Questions for Evaluation (First Draft)

  1. In what ways does your media product use, develop or challenge forms and conventions of real media products? As the genre able to superhero follow the codes and conventions from superhero film and how they could be communicated within my title sequence, this consisted of upbeat fast pasted music and typography that looked magical. We took some title sequences into consideration when making our title sequence. For example we kept the titles in the usual order and kept the cinematography the same, we tried low angle shots to make us look powerful. Also included within our title sequence is fast cuts to fit in with with the music so everything is moving fast which fitted in with our genre. We decided to keep these conventions and tried to keep to the usual stereotypes as it would help to communicate the genre of the film to the audience and make it recognisable in the world of media. However we challenge the stereotypical image of male superheroes. This makes the girls have the dominance, this fits in with our target audience young girls around the age of 9. As like avengers, the girls start as individual superhero’s who comes together as one to fight against evil. The only major difference between our film and the avengers is that we have girls fight evil and no men and of course the target audience. 
  2. How does your media product represent particular social groups? Social groups have been represented through girls. We tried to make a positive view on girls and to show that they aren’t all the damsel in distress and that they can be the hero. Featured in our title sequence is a stereotypical 'normal' group of girls. The stereotype was constructed and portrayed to the audience through the use of Mise en scene and costuming, the girls are shown getting up in the morning getting ready and eating breakfast. This sends a message to the audience that any normal girl or boy can be a superhero. However in the last shots we see the characters in their costumes, showing the normal codes and conventions of a typical superhero. 
  3. What kind of media institution might distribute your media product and why? Considering our target audience is quite young, we decided working title would be our distributor. Although the distributor did not make any of our ideal film choices, they still distribute films that fit into our genre. We believe they will be suited as they will be experienced in how to sell a film such as this to an audience. They are also a recognisable British company and therefore will definitely meet our pitch. 
  4. Who would be the audience for your media product? Our primary audience would be girl of 6-13. This is because we believe the girls will have someone to look up to ans aspire to be like. It could change the stereotype of girls wanting to be a 'princess' and wanting to become something more. 
  5. How did you attract/address your audience? Throughout the title sequence there is fast paced music and fast cuts that fit in with this to attract the audience. For the first 20 seconds of the title sequence the music is quiet low as they girls are waking up, the music is then turned up by Giggle Girl (Megan) on a stereo in the sequence. When this happens the cuts becomes a lot faster which fits in with the genre. 
  6. What have you learnt about technologies from the process of constructing this product? During this process I have learnt some new techniques through the practice of editing and cinematography. As I was made in charge of props, I had to use programmes like photo shop and learnt different ways to make something look realistic in the world of media. An example of this the newspapers. When Using Final cut pro I found it difficult, therefore when editing I would help suggest what to cut and someone in our group would handle the programme. I managed to improve my cinematography skills very well as I was able to focus on how different shoots can create meaning as it can shows someone’s authority, for instance in the last shots we had shots of each of the superhero’s at a low angle. 
  7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? From the preliminary task I have gained and shown in the sequence skills that I had not experimented with before. Although dialogue can be important I found that it can not always be needed. In our sequence we used the shots and the music to determine the mood. Weather was key in our sequence as if the was bad then it would change the mood of the sequence. This was hard for us to find a sunny day in the middle of winter so we couldn't always film on the days we had planned. I have learnt now that storyboards are an important part in film making. It gives you a guideline of what to follow and forces you to know the shots and location before filming. This helps you get the best quality shot.

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